01

My name is Sergio, 

I’m a multidisciplinary creative currently based in the Bay Area. Over the last 10 years I’ve been making stuff, creative stuff. Following projects from concept to creation, leading ad campaigns for national brands, shooting, designing, hosting pop-ups and events and helping brands tell a story.

Currently, I’m working as a Sr. Art director. I’ve had the opportunity to work with clients such as Toyota, McDonald's, Kia Motors, Hankook, and AAA to name a few and occasionally I’ll make some time for my own projects like hosting events, and maybe publishing a zine or two. If you want to connect, talk shop, shoot me an email.



Email


01 Toyota - Super Fan



Approached with the challenge to reignite traffic to Toyota service centers. We aimed to create a spot that highlighted the obsession for perfection. A place super fans would appreciate, the Toyota service center. 



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Broadcast 

Role : 
Art Director


02 Hex - Packaging Design

As a brand that is shaping cannabis, we aimed to create a packaging treatment that translated it’s core messaging. 



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Packaging

Role :
Art Director/
Designer

03 Kia - @Home 



In a day and age full of tight deadlines and triple-booked schedules, Kia @Home is here to help bring relief to the world’s busiest generation by giving them instant access to test drive their future Kia Niro EV or Kia Carnival MPV. It’s streamlined. It’s simple. And it wastes no time. This is Kia @Home.

 

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Digital / Social

Role :
Art Director/
Designer




04 Kia Social


A challenger car brand making a name for themselves needs a social presence that moves mountains. 

 

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Digital / Social

Role :
Art Director/
Photographer




05 Toyota - Product of The Environment


Training in the most notorious and extreme terrains creates an athlete like no other. The same can be said for the vehicle that takes on the challenge of getting you there. 



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Broadcast

Role :
Art Director


06 Toyota - A Shared Obsession



To celebrate Toyota’s partnership with Mikes Bikes we wanted to highlight the passion that fuels the drive for greatness, the obsession over the details, and the love for the journey. 

 

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Broadcast 

Role :
Art Director




07 Toyota - 4th of July

Tasked with creating a series of animations for Toyota’s yearly 4th of July sales event. We created multiple localized northern California scenarios that saw base jumpers at Yosemite, to water catapults on the Sacramento River. 

 

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Broadcast 

Role :
Art Director




08 AAA - Saves The Day


AAA tasked us with the challenge of creating a new social campaign targeted toward GenZ. The results: a series of some of the most successful animated social assets AAA had seen to date.

 

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Social 

Role :
Art Director




09 CRCL/CRNR/HEX - Brand Identity


Tasked with creating a refreshed look and feel that matched the stoic and modern nature of the new retail locations. The client wanted to unify the branding for two brick-and-mortar locations as well as an in-house brand.



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Identity 

Role :
Art Director/
Designer
10 Photography 


Clients include: 
Kia Motors, Raceline Wheels, Kansei, Hankook Tires, Broadway Static, and more... 



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Role :
Art Director / Photographer




11 Design / Apparel


Clients include: 
Toyota, Santa Cruz Skateboards,The Circle LBC, Hex, Bass Brigade, Kia Motors and more...



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Role :
Art Director / Designer


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