36.9102° N, 121.7569° W

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33.7701° N, 118.1937° W

My name is Sergio Vega. I’m a Creative Director(Art) rooted as a Designer/Photographer. I’ve spent the last decade working on projects for big and small brands, contributing to both large-scale productions and small 2-3 personnel crews. A hands-on creative leader, driven by constantly pushing boundaries and meshing the worlds of art and commerce to help brands tell a story.

001
Kia @home

Agency: Innocean
Client: Kia MotorsRole: Art Director

In a day and age full of tight deadlines and triple-booked schedules, Kia @Home is here to help bring relief to the world’s busiest generation by giving them instant access to test drive their future Kia Niro EV or Kia Carnival MPV. It’s streamlined. It’s simple. And it wastes no time. This is Kia @Home.

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002
Toyota - Super Fan

Agency: H&L Partners
Client: Toyota
Role: Senior Art Director

Approached with the challenge to reignite traffic to Toyota service centers. We aimed to create a spot that highlighted the obsession for perfection. A place super fans would appreciate, the Toyota service center.

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003
Kia Social

Agency: Innocean
Client: Kia Motors
Role: Art Director

A challenger car brand making a name for themselves needs a social presence that moves mountains. Our team was responsible for all key initiatives across Kia’s social ecosystem, we conceptualized, managed and produced multiple campaigns designed to grow the brand’s audience.

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004
Toyota - Shared Obsession

Agency: H&L Partners
Client: Toyota
Role: Senior Art Director

To celebrate Toyota’s partnership with Mikes Bikes we wanted to highlight the passion that fuels the drive for greatness, the obsession over the details, and the love for the journey.

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005
The Wayfarer Brand Identity

Role: Creative Director

With a rich music history and vibrant scene. We aimed to create a mark and style that celebrated the spirit of the wayfarer. Our goal was to create a beacon for those who wander, a home for artists, and all the wayfarer-travelers alike.

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006
Toyota - Take It On!

Agency: H&L Partners
Client: ToyotaRole: Senior Art Director

Training in the most notorious and extreme terrains creates an athlete like no other. The same can be said for the vehicle that takes on the challenge of getting you there.

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007
CRCL/HEX/CRNR Identity

Role: Creative Director

Tasked with creating a refreshed look and feel that matched the stoic and modern nature of the new retail locations. The client wanted to unify the branding for two brick-and-mortar locations as well as an in-house brand.

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008
AAA - Save the Day

Agency: H&L Partners
Client: AAA
Role: Senior Art Director

AAA tasked us with the challenge of creating a new social campaign targeted toward GenZ. The results: a series of some of the most successful animated social assets AAA had seen to date.

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009
Commercial Photography

Client: Multiple Clients
Role: Photographer

Clients: Kia Motors, Raceline Wheels, Kansei Wheels, Hankook Tires and more

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0010
Design

Client: Multiple Clients
Role: Designer

From designing apparel and overseeing production as part of larger brand initiatives and campaign extensions to digital-focused assets for web and social.

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Let’s connect and talk shop! sergio@s-vega.com

P5 → Wayfarer Identity Design